Courtney Eckerie (Marketing Sherpa)
Sony got big rewards by pairing internal customer data with social media interaction data to get a huge increase in its Sony Rewards loyalty program: 300% to be exact. Read how they did it.
Courtney Eckerie (Marketing Sherpa)
Sony got big rewards by pairing internal customer data with social media interaction data to get a huge increase in its Sony Rewards loyalty program: 300% to be exact. Read how they did it.
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