As with any demographic a marketer is targeting, knowing as much as possible about that group is critical to a successful marketing strategy. Millennials, about 80 million strong, are those born between 1980 and the early 2000s. The challenge with this vast group is that they have different likes and lifestyle interests and they show loyalty to brands that they believe are doing good in the world.
This article goes into detail on three things that are important to keep in mind when marketing to Millennials.
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