When done correctly, conversion-rate optimization (CRO) can push down marketing costs while improving the performance of your website; when done incorrectly, CRO can waste time and money. That’s why it’s important for marketers to get familiar with the “top culprits” of poor CRO and how to combat them.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.