25 Online Marketing Predictions for 2013 From Industry Leaders

Now that we know the Mayans were wrong, we can safely proceed with all our plans for 2013. For marketers, the last few squares of this year’s calendar are a loud call to start thinking about next year. Ideally, they’ve already taken care of the logistical chores that will put them in a good spot to start 2013, but taking a step back and pondering the bigger picture is also a worthy exercise.

To that end, here are 25 “inspired marketing predictions” from thought leaders, courtesy of ExactTarget. These predictions are split up into the following categories: