25 Online Marketing Predictions for 2013 From Industry Leaders

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Now that we know the Mayans were wrong, we can safely proceed with all our plans for 2013. For marketers, the last few squares of this year’s calendar are a loud call to start thinking about next year. Ideally, they’ve already taken care of the logistical chores that will put them in a good spot to start 2013, but taking a step back and pondering the bigger picture is also a worthy exercise.

To that end, here are 25 “inspired marketing predictions” from thought leaders, courtesy of ExactTarget. These predictions are split up into the following categories:

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