Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.
This TechRepublic story digs into what’s ahead for social media marketing, and predicts 2015 will be a year for optimization, with 
brands spending less time investing in new platforms or developing content, and more time looking at metrics to sort out what’s working and what’s not. Social media’s big players have developed not just websites and apps that many people visit and use in everyday life, but infrastructures that support messaging, targeting and measuring users. This means social will continue to become more than just online networks, but key elements in people’s online lives.
Click here to see the full story and to learn why marketers will have to pay more attention to what a mobile-first experience (or a mobile-only experience) should look like for audiences.
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