October 2013 - Page 4 of 8

5 App Marketing Campaigns for Improving User Engagement

If your company has a mobile app that is in need of more engagement and personalization, there are a number of things you can try. Whatever the tactic, mobile marketers need to remember to use in-app messaging and push messaging together to engage users based on their location and current activity.

Digital

3 Costly Conversion-Rate Optimization Mistakes

When done well, conversion-rate optimization (CRO) can cut marketing costs and improve site performance. When done poorly, CRO can waste valuable time and money. Marketers need to be ready to combat three big enemies of effective CRO.

Digital

Google Will Show Users’ Names and Profile Photos in Ads

Google has updated its terms of service to prepare for the inclusion of Google+ users’ names and profile photos in search results, reviews and ads. These “shared endorsements,” set to go live on Nov. 11, are meant to personalize recommendations.

How In-Page Analytics Can Help Improve Website Conversions: Q&A With ClickTale

Using widely accepted best practices to tweak landing pages and websites in the hopes of boosting conversion rates isn’t a bad thing, but marketers can go beyond this. Rather than implementing lessons that other companies have gleaned, in-page analytics services enable companies to understand their specific users’ behavior in order to drive more educated, personalized […]

Data & Analytics

BrandSnap Analyzes Value of Social Engagement

No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.

Data & Analytics

New DMA Study Examines Impact of Data on Economy

Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.

Infographic: The CMO Guide to Inbound Marketing

What does a CMO need to know about inbound marketing? Marketo tries to offer a comprehensive answer to this question with an infographic titled “The CMO Guide to Inbound Marketing.” “Inbound marketing is the process of helping potential customers find your company before they are ready to buy through content marketing, social, and search presence,” […]

Google Reveals Plans to Include Users’ Names and Profile Photos in Reviews, Search Results and Ads

Today, Google essentially told its users: “All your profile photos are belong to us.” In an update to its terms of service, the search giant laid out its plans to personalize recommendations in search results, reviews and ads by including Google+ users’ names and photos. The company is calling this “shared endorsements.” Here are examples […]

Internet Ad Revenues in the U.S. Top $20 Billion in H1 2013, Mobile Surges 145%

According to the latest figures from the Interactive Advertising Bureau (IAB) and PwC US, Internet ad revenues in the U.S. hit $20.1 billion in the first six months of 2013, an 18 percent increase from the $17.0 billion in Internet ad revenues in the first half of 2012. The latest “IAB Internet Advertising Revenue Report” […]

Webinar Tech Trends

In this Chief Marketer Tech Round-Up, learn how you can leverage social media tools to boost webinar registrations and attendance—and keep the connection going during and after the event. Discover: How to create more effective registration pages Ideas to amplify social sharing Ways to engage participants during events And more! Sponsored by: