Month: October 2013
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Engagement
5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour
When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.
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5 Bad B2B Content Marketing Habits
B2B marketers are slowly breaking bad content marketing habits, but many are lagging.
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Digital
A Guide to Google AdWords Bidding Strategies
There are several core bidding types available in Google AdWords and with Flexible Bidding Strategies it may be a bit confusing. This article sorts it out.
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Social
World’s Top Brands are on Instagram
Some 71% of the world’s top brands are on Instagram and they are posting more than 50 times a month.
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Data & Analytics
What Justin Timberlake Can Teach B2B Marketers
B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.
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Data & Analytics
The Five “Big Lies” CMOs are Told About Mobile
Here are five “big lies” that have hindered the mobile progress of brands worldwide.
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Social
Pin Down Holiday Sales by Dominating Pinterest
Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.
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Data & Analytics
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
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Direct Marketing | Print
Chief Marketer Listline Oct. 28
Lists featured include Disney Movie Club and World Reserve Monetary Exchange.
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Open for Business: PROMO’s New Top Shops Searchable Database
PROMO’s Top Shops is a robust, online, searchable listing of the Top 100 U.S. promotion agencies that includes a flash look into each agency.