Topic

Month: September 2013

  • Agencies

    Rebranding Sets America’s Cup on the Right Course

    Jason Hahn (Chief Marketer) The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.

  • Social

    The Fight Against Fake Online Reviews Gets Real

    Leonard Gordon (All about Advertising Law) On Monday, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews, or “astroturfing.” This is the biggest in a string of similar legal actions taken against fake reviews, a stark reminder for advertisers to make sure they’re in […]

  • Agencies

    Study: Marketers Expect Proving ROI to Be Even More Important Next Year

    Chad Warren (Adobe Digital Marketing Blog) According to a study from Adobe and Advertising Week 2013, 83 percent of marketers say proving ROI is “extremely important” or “somewhat important.” Nearly 8 in 10 marketers expect that proving ROI will become even more important in the next 12 months.

  • Agencies

    What Twitter’s IPO Means for Marketers

    Marketers should already be pondering how Twitter’s IPO will affect their efforts and positioning themselves to succeed.

  • Digital

    Google Is Going to Hide All Keyword Data for Searches

    Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.

  • Social

    George Carlin, Social Media and Stuff: Social Media Survey Results

    Beth Negus Viveiros (Chief Marketer) Our latest annual social media survey found that Facebook was the most important network for respondents personally. The reason can be found in a quote from the late, great George Carlin. The survey also looks at where marketers are (and aren’t) spending their money.

  • The Importance of Predictive Lead Scoring: Q&A With Lattice Engines

    It’s no secret that lead scoring is important for marketers and sales teams: Two-thirds of marketers said lead scoring is important to their success, according to HubSpot’s “2013 State of Inbound Marketing” report. However, what might not be so apparent is that there’s a lot that can be done to improve how leads are scored. […]

  • Infographic: Real Estate Lead Generation and Online Marketing Tips

    Que Commerce, a digital marketing firm, has shared an infographic offering a thorough overview of digital marketing for real estate agents. It covers the top 10 real estate sites, the current vs. trending lead-generation model, the implications of popular online marketing channels for prospects, the power of search and what the real estate lead funnel […]

  • Agencies

    Five Trends in Merchandise Incentives

    The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.

  • Agencies

    Rebranding Sets America’s Cup on the Right Course

    A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.