June 2013 - Page 7 of 10 - Chief Marketer

The Role of Content in B2B Digital Marketing

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

How Marketers Can Effectively Use Vine: 20 Helpful Tips and Best Practices

Vine, Twitter’s video-sharing mobile app, gives users a simple and amusing way to capture, edit and share six-second videos. If six seconds sounds like an insufficient amount of time for any kind of meaningful storytelling, just remember what 140-character strings of text have done to the world. For marketers, Vine offers a number of benefits, […]

Data & Analytics

Informing B2B Conversations With Content Curation

A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.

Groupon Aims to Be a Mobile-Commerce Giant, but Is That a Good Idea?

Groupon, which is in the midst of a mini-comeback, is making it known to investors and analysts that it has its eyes on a prize that’s bigger than daily deals: mobile commerce. According to John Pietz at Crain’s Chicago Business, the company is going to highlight this goal at its June 13 annual meeting in […]

Infographic: 7 Popular Types of Social Media Fans

ReachLocal, an online marketing company for local businesses, has created an infographic depicting seven popular kinds of social media fans that businesses should know about. The company says understanding these different types of consumers on social media, companies can determine the best type of content to engage them with. Here are the seven types of […]

Agencies

Proving the ROI of Dynamic Content Marketing

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

Facebook Simplifies Ad Products by Cutting More Than Half of the 27 Current Units

Facebook has heard marketers’ requests for a simplified lineup of ad products by promising to streamline its current stable of 27 ad units to fewer than half that number in the next six months. “As the services we provide to marketers have grown, so have our new products; while each product may be good on […]

Report: Mobile Advertisers Targeting Moms Should Heavy-up on the Weekends

If a brand is targeting the mom demographic with mobile campaigns, it’ll want to pay particular attention to their advertising efforts on the weekends. According to recent report from Jumptap, mothers’ use of mobile devices is dramatically higher than the average U.S. consumer’s usage on Saturdays and Sundays. Jumptap’s MobileSTAT (“STAT” stands for “simple targeting […]

Swiffer Suffers Backlash Over ‘Rosie the Riveter’ Ad

In its ads, Swiffer returned Rosie the Riveter, a symbol of female empowerment throughout the 1940s to household labor and got hammered for it.