Month: June 2013
-
Agencies
Social Data Shapes Red Sox 2013 Marketing Plan
Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.
-
Agencies
Best-in-Class Lead Scoring, Nurturing and Qualification
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
-
Social Selling: 6 Proven Strategies
By Chandler Galt, social media account manager at Webmarketing123
The heart of sales is social interaction. For decades, sales meant treating a client to lunch or golf and paying for their drinks
-
The Benefits of Facebook Hashtags for Marketers and Brands
Last week, Facebook officially rolled out functional hashtags to offer more engaging ways for conversations on the social network to be discovered and jumped into. As part of the announcement, the company offered four tips for marketers: –
-
Google to Claim 56% of Worldwide Mobile Ad Revenue in 2013, Facebook to Claim 13%
According to eMarketer’s first-ever forecast on global digital and mobile ad revenues for major Internet companies, Google is set to nearly double its mobile ad revenue from $4.61 billion last year to $8.85 billion this year. If the company’s forecasts hold true, this would mean Google will claim 56.0 percent of the $15.82 billion in […]
-
Last Chance to Enter—Deadline Today June 28!
The 20th Annual PROMO 100 has been recast as the PROMO “Top Shops,” a compilation of the top pure-play promotional marketing agencies both large and small. Submit your application through June 28.
-
Agencies
Don’t Mistake Loyalty for Total Brand Trust
(eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.
