May 2013 - Page 5 of 14 - Chief Marketer

Local Companies Help Moore, OK Victims

In Oklahoma any number of companies, like Buffalo Wild Wings, have stepped up running various promotions to benefit the victims.

Paid Search Spend in the Travel Category Is Down 19% so far in 2013, Thanks to Google

Memorial Day is just around the bend, which means the summer travel season is too. AdGooroo uses this time of year to offer a glimpse into paid search spending in the travel category so far in 2013. The company reports that there’s a downward trend happening and that Google might be to blame. Paid search […]

Infographic: Does Social Sharing Drive Sales?

AddShoppers, a social commerce platform for retailers, has generated an infographic that answers the question: “Does social sharing drive sales?” The company’s analysis of $5 million worth of e-commerce transactions yielded the following findings: –

How to Make Banner Ads More Effective: 8 Tips

“The display banner is dead!” Surely you’ve heard that one before, and surely something tells you that the banner ad still has life in it yet. There’s little doubting that banner ads are losing ground to the hot new thing on the block: native advertising. This trend is happening for good reason: native ads are […]

How to Make Sure Your Facebook Page Is Up-to-Date: 11 Things to Check

Auditing isn’t something just for the IRS

Google Introduces Top Charts for Trends, a Blessing for Keyword Research

Marketers should know that Google Trends is a helpful tool for conducting keyword research, especially when it comes to finding out what searchers are interested at this very moment. On Wednesday, Google unveiled a neat new feature for Google Trends: Top Charts, which the company describes as “lists of real-world people, places and things ranked […]

Twitter Unveils the Lead Generation Card

Back in mid-February, Twitter’s @TwitterAds account was “caught” posting a lead-generation card. Well, today Twitter makes things official with the announcement of the “Lead Generation Card.” This new addition to Twitter’s stable of Cards is meant to help brands drive highly qualified leads, according to the company’s blog post. “The Lead Generation Card makes it […]

Teens Are ‘Meh’ About Facebook, Warming up to Twitter and Sharing More Personal Info

Marketers and brands that are either targeting teens or interested in how the future adult consumer will behave on social media sites should be intrigued by the findings of a recent Pew Internet Project survey of 802 teens. The goal of the survey was to look at how teens manage their privacy on social media […]

Infographic: All You Need to Know About Content Marketing

Demand Metric, a marketing advisory firm based in Vancouver, has assembled a doozy of an infographic covering just about all aspects of content marketing. From statistics to an overview of the process, the infographic walks marketers through what they need to know to be a content marketing mastermind. Here are some stats from the infographic […]