Topic

Month: May 2013

  • How to Leverage Crowdsourcing for Content Creation and Promotion

    Crowdsourcing is a powerful tool, but B2B content marketers seem to be hesitant to incorporate it into their content creation and promotion strategies, according to Kevin Cain of OpenView Venture Partners in a post for Content Marketing Institute. He asks four questions to help marketers find out how well they’re using crowdsourcing: 1)

  • Demand-Side Platforms (DSPs) vs. Google AdWords

    What, exactly, is a demand-side platform (DSP)? Isn’t it similar to AdWords? If you’re one of the many marketers who are still unclear about what DSPs are and how they’re different from AdWords, Ratko Vidakovic, director of marketing at SiteScout (which, it should be noted, is a DSP), is here to clarify things once and […]

  • Helping Your E-Mail Go Social: Special Report, sponsored by Return Path

    Will the social networks kill e-mail? Not likely. In fact, the two channels enable each other. As a result, e-mail marketers must embrace social media, not fear it.

    Ken Magill explores how social media is affecting e-mail advertising and what marketers can do to make the most of it.

  • How Brands Can Optimize Social Strategies with Analytics

    Sponsored by Oracle: This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.

  • Data & Analytics

    Williams-Sonoma and Nordstrom Share What Customers Want Now

    No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

  • Data & Analytics

    Big Data Connects Online/Offline Fashion Shopping Experiences

    If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

  • PPC Advertising: Everything You Can Learn From Impression Share and Average Position

    PPC advertisers can learn a whole lot from just two metrics. Mike Fleming of Pole Position Marketing illustrates this in a post for Search Engine Guide, where he looks at impression share and average position for the top five advertisers for a keyword in the past six months. Using just these two metrics, Fleming shares […]

  • The 4 A/B Testing Mistakes to Avoid

    When it comes to optimization, testing is a double-edged sword. “If it’s done right, the benefits pour in; but if it’s done wrong, you literally can drive a business into the ground,” according to Sean Ellis, CEO of Qualaroo, in a guest post for KISSmetrics. These are the four common A/B testing and optimization mistakes […]

  • Report: Facebook Is the Most Important Social Media Platform for Marketers

    There are a number of social media platforms deserving of marketers’ attention, but which one is the most important of them all? According to nearly half of all marketers, the answer is Facebook. This finding comes from Social Media Examiner’s “2013 Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their […]

  • Infographic: The State of B2B Content Marketing

    Uberflip, a company that aims to juice up digital content, has created an infographic detailing the B2B content marketing landscape. “Companies are increasing their budgets for blogging, whitepapers, videos, webinars and other types of content marketing campaigns; but it’s important to look back to see what’s actually working and learn about common challenges and find […]