May 2013 - Chief Marketer

The 7 Most Important Current and Future Trends in Education Lead Generation

Lead generation in the education vertical is in a state of flux today, as schools wean themselves off of older tactics, tidy up their online activities and focus more keenly on quality over quantity. Despite the fraud, over-shared leads and reputational concerns afflicting the vertical, schools are still ramping up their spending. The “2013 EDU […]

Infographic: The 3 S’s of Successful Content Marketing

Skyword, a content marketing agency, uses a simple infographic to answer an important question: What are the keys to successful content marketing? According to the company, there are just three words you need to remember when it comes to figuring out how to do content marketing well, each starting with “s”: searchable, snackable and shareable. […]

Which Social Networks Should Your Business Be Using?

If marketers aren’t careful, they might be tricked into thinking that their business needs to be on every major social media platform out there. But they need discerning eyes and ears when they read articles and studies telling them about the usefulness and growing popularity of these channels. “Social media is a tool that everyone […]

Inbound Marketing vs. ‘Interruption’ Marketing

In Rand Fishkin’s announcement of the retirement of SEOmoz and the unveiling Moz, he included a comparison diagram that got some attention. It contrasts “interruption” marketing (i.e., outbound marketing) and inbound marketing, and illustrates what Moz is trying to do: shift marketers from interruption to inbound marketing by equipping them with software. As cleanly as […]

How to Improve Your Email Marketing: 10 Things to Check

Email marketing has a good number of moving parts

LinkedIn Gets More Serious About Visual Content With Enhanced Updates Feature

Visual content is all the rage these days and it seems that LinkedIn is catching the fever, too. At the beginning of this month, the social network introduced a feature enabling users to post visual content (e.g., images, videos, presentations, etc.) to their profiles. Today, LinkedIn is announcing an enhanced updates feature, which lets users […]