Month: April 2013

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  Agencies

  7-Eleven Turns App Development Over to Customers

  7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and to serve promotions and special offers.

• How to Build a Revenue Marketing Team

  By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group

  This is the fifth in a series of articles taking the CMO back to school to learn how to drive repeatable, predictable, scalable revenue performance from marketing. We call this Revenue Marketing

• The Future of Lead Generation: Q&A With Joeri Weyenberg of Kaplan University

  At last month’s LeadsCon conference in Las Vegas, Joeri Weyenberg, vice president of marketing for Kaplan University, was named LeadsCouncil’s 2013 Executive of the Year. He was part of a list of 18 distinguished nominees, who each exhibited a dedication to a high standard of lead-generation best practices. To learn more about Weyenberg and his […]

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  Agencies

  Big Data Critical to Customer-Centric Cultures: CMO Council Report

  A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

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  Agencies

  Chief Marketer Listline April 5

  Lists featured this week include National Review and Coverking Package Inserts.

• How to Create Effective Mobile Landing Pages: 8 Important Factors to Consider

  Perfecting the art of creating effective landing pages on desktop displays is hard enough, but marketers are now forced to contend with the challenge of crafting landing pages that perform well on the smaller screens of mobile devices. According to the latest numbers from comScore, 133.7 million people in the U.S. owned smartphones in February, […]

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  Agencies

  U.S. Consumers Spend 80% of Their Mobile Time on Apps

  If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

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  Social

  Why You Should Know About Unpublished Page Posts on Facebook

  A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.

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  Agencies

  Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

  Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.

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  Data & Analytics

  CM Tech Round-Up: Email Segmentation and Targeting

  In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.