December 2011 - Page 3 of 10

There’s Something Happening Here

After the slightly psychedelic guitar intro supposedly reminiscent of a police siren, Buffalo Springfield’s famous song begins, “There’s something happening here. What it is ain’t exactly clear.” Written in the 60’s by…

Our Favorite Time of Year

This is without a doubt one of our favorite times of year. The end of the year is more than a date on a calendar. There is something truly experiential about it. This time of year simply feels unlike any other, the atmosphere tinged with optimism and a mixture of relief. It beckons for reflection, and for as fast as…

34% of Consumers Would Never Purchase a Product via Facebook

Oracle Retail recently spearheaded a survey to examine consumers’ perceptions of their experience when they shop across different retail channels. It included a look at these two questions:

“How do consumers use multiple channels…

Apple iOS: 73% of New Mobile App Projects in Q4 2011

According to Flurry, Apple iOS still accounts for about there in four new mobile application projects, despite Google Chairman Eric Schmidt’s proclamation that “Android is ahead of iPhone now.”

A New Year Means A New DMConfidential…Finally

Let’s be honest. The DMConfidential.com site is really ugly. It’s so ugly it’s like a built-in suite of Yo’ Mama jokes, except ours are Yo’ Site jokes, like Yo Site so old even the Way Back Machine version looks newer. Yo site so old, it’s what you see is what you don’t get. Clearly, our jokes are…

Agencies

2012 Trends in Customer Loyalty and Rewards

Social gaming continues to grow, fueling gamification’s ascent from industry buzz to implemented engagement tactic. Here’s a breakdown of the expected trends in 2012:

Agencies

Cinnabon Bakeries Begin Sampling Programs with International Delight

Cinnabon Bakeries offers a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee.

Agencies

Voice Of Customer Data Worth Collecting And Analyzing Despite Challenges

Analyzing customer opinions can provide valuable insights. This knowledge, however, is not easily gained. Knowing how to collect this information without biasing it, and aggregating qualitative — non-numeric — data can be daunting. Chris Cottle, executive vice president of marketing and products for Allegiance, offers thoughts on best practices in aggregating and using customer opinions.

Data & Analytics

Holiday Email Watch: Free Shipping Friday Round-Up

comScore reports that consumers have spent $30.9 billion online so far in November-December, a 15% increase over the same period in 2010. While Cyber Monday still holds the record for the heaviest online spending day of the year for the second …

Data & Analytics

GetGlue Connects Entertainment Marketers With Fans

As TV watchers, moviegoers and readers increasingly consume entertainment with tablets and smartphones at their sides, the potential for marketers to connect with them via another screen becomes more and more enticing. Enter GetGlue, which wants to become the social hub for entertainment.