Month: August 2011
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Agencies
Life-Cycle Analytics May Change Acquisition Thinking: Forrester
Marketers who focus their analytics efforts on prospecting are falling into a trap, argues Forrester Research’s Srividya Sridharan. They place too much emphasis on channel-focused metrics, while giving short shrift to retention and long-term value measurements.
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Agencies
Broker Roundtable: The Outlook for B-to-B List Prices
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What’s the outlook for B-to-B list prices going forward?
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Agencies
Pitney Bowes DR Effort Promotes Customer Loyalty
Pitney Bowes is launching a direct mail, radio and online campaign to generate awareness of its expansion into customer communications management.
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52% of Consumers Think Voicing Opinions on Social Networking Sites Can Influence Brands
More than half of consumers surveyed sponsored by Performics and conducted by ROI Research think that voicing their opinions on social networking sites can influence business decisions of companies/brands.
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Most Online Coupons Used at 10 a.m.
RetailMeNot recently unveiled a set of data in the form of an infographic using its own numbers and those from Harris Poll and Vanderbilt University. Among the bits of information highlighted are days with the highest volume of coupon use, the most popular time of day for coupon use and the top categories for…
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86% of Households to Spend Same or More on Back-to-School Items This Year
According to a new Deloitte survey, nearly nine out of 10 households expect to spend the same or more on back-to-school items this year. Nevertheless, consumers will be very price-sensitive this year, with inflation as a significant…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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PARAMAX ANNOUNCES ENHANCEMENT OF THE AWARDS MARKETPLACE
Red Bank, NJ – July 26, 2011- Paramax, a leader in the incentive technology industry, announced today that The Awards Marketplace has expanded its staff and award offerings to serve the evolving needs of the incentive industry. The Awards Marketplace functions as the…
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Google and Apple Gain, While RIM and Microsoft Lose in Smartphone OS Race
According to the latest figures from comScore, Google and Apple grew their share of the smartphone OS pie in June, while RIM, Microsoft and Symbian saw their slices shrink.
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The Only Thing to Fear is Someone Else’s Fear
We recently got an auto reply from a contact who is out on their honeymoon until mid next week. If they are on a classic honey, then they might find themselves blissfully disconnected. I remember my own such vacation where internet connectivity…