Month: August 2011

• 2011 PROMO 100 Agency of the Year: #12 TracyLocke

  TracyLocke operates within the philosophy, creative with consequence. It’s our overarching rally cry, says TracyLocke CEO Beth Ann Kaminkow

• 2011 Promo 100: #17: GMR Marketing

  A promotion developed for Lowe’s that ended last year is an indicator of how sports and entertainment more often merge as one

• 2011 Promo 100: #22: Hawkeye

  Constant change is the way Steve Dapper, founder and CEO of Hawkeye, sums up both the agency and the interactive marketing world it operates in

• 2011 Promo 100: #6: Integrated Marketing Services

  Integrated Marketing Services launched its shopper marketing business roughly a decade ago at the dawn of the discipline itself, allowing the agency to

• 2011 Promo 100: #69: SHUMSKY ENTERPRISES

  In 1953, Michael Emoff’s grandparents started a promotional products distributor, Shumsky Enterprises, in Dayton, OH. His mother worked there too

• 2011 Promo 100: #8: Euro RSCG Worldwide

  Euro RSCG’s philosophy is called Future First a belief that if it can have a disproportionate share of knowledge about the future of consumers, brands

• 2011 Promo 100: #4: Aspen Marketing Services

  The recession imploded the automotive industry. But despite it all, now is a great time to be in automotive, says Patrick O’Rahilly, CEO of Aspen Marketing

• Agencies

  How Nivea Designed its Mega Pop-Up, Plus the Rihanna Connection

  Nivea just wrapped a weeklong pop-up event in Vanderbilt Hall in New York’s Grand Central Station.

• Agencies

  Ocean Spray SVP on the Brand’s Summer Tour: Q&A

  Ocean Spray is on tour this summer, sampling its products at fairs, festivals and other special events where consumers gather. Millions of samples are being distributed and the brand has designed a number of ways to directly interact with consumers.

• Chief Marketer Listline August 1

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …