Month: June 2011

• iPhone Owners Are More Interested in NFC Than Android Owners Are

  According to a study from Retrevo, a shopping and review website specializing in consumer electronics, iPhone owners appear more excited for near-field communication (NFC) technology than Android owners are.

• New OfferedApp Website Provides Consumers With Popular Paid Mobile Applications for Free

  OfferedApp.com today announced it has launched a new Internet-based mobile app distribution channel that provides a revolutionary way for consumers to download paid applications for free.

• Mobile Apps Take up More Minutes Than the Desktop/Mobile Web

  According to Flurry, in the past year mobile application usage has leapfrogged our usage of the Web on both desktop computers and mobile devices.

• Facebook Display Ad Revenues: $2.2 Billion in 2011

  According to eMarketer, Facebook’s online display ad revenue in the U.S. will surge once again in 2011 and reach $2.2 billion, making it the No. 1 display ad-selling company in the nation.

• Americans Watched 4.6 Billion Video Ads in May, With Hulu Leading the Way

  Recent figures from comScore show that American viewed 4.6 billion video ads in May. Google Sites led all video properties in terms of unique video viewers, while Hulu led the way in terms of video ads viewed.

• Logical Media Announces Milestone Achievements; Solidifies Presence as Leader in Online Family-Friendly Brand Name Marketing

  Founder of coupon and free samples-style web sites now provides network of advertisers with access to more than 50 billion impressions yearly

• Agencies

  Who Moves – Where and Why

  Recent government reports provide a great deal of insight into the mobility of Americans. People move for many reasons, including a new job, a change in marital status or family size, or a change in economic status.

• Social

  How to Get People Talking about Your Brand

  Talkable brands do not rely on expensive traditional advertising to drive sales. Instead, they tap into the inexpensive conversational power of customers as their primary advertising vehicle

• Agencies

  Watson’s Gig on Jeopardy! Helps IBM Reboot Brand

  The data analytics engine Watson may have beat Jeopardy champions Ken Jennings and Brad Rutter in February, but the real winner was IBM.

• Mobile

  AmEx’s Paskalis Gives Ten Tips For Brand Marketers Using Mobile

  Brands don’t get to be 160 years old without being adaptable. Lou Paskalis, American Express’s vice president of global media, content developing and mobile marketing, offers a double handful of considerations for companies—established and emerging—entering the mobile space.