June 2011 - Page 3 of 11 - Chief Marketer

Five Key Steps to Mastering Mobile Marketing

The key to masterful marketing in this changing landscape is both understanding mobile users and creating a site that works on both traditional and mobile devices. Here are five tips for creating an exceptional Web experience on mobile devices

Chief Marketer Listline June 27

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

Agencies

Key Distinctions Among CPG E-shoppers: Study

Online consumer goods purchases—particularly among millennials and high-end shoppers—are on the rise. There is a sense of urgency for consumer packaged goods companies to place a strategic priority and to shift their sales and marketing strategies to address this eCommerce tipping point or risk losing both share and relevance. In fact, ecommerce is the fastest growing channel for consumer packaged goods companies.

Agencies

Broker Roundtable: The Prospects for Mortgage/Real Estate Lists

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With the housing market still in trouble, what are the prospects for mortgage/real estate lists?

Agencies

Profiling, Segmenting Helps Jos. A Bank Move Beyond RFM

Fashion apparently knows no economic slowdown. Jos. A. Bank Clothiers has been in expansion mode since 2000, when it maintained 100 stores. At last count, it had passed the 500-store mark, with plans calling for further growth.

The company isn’t pulling back on its direct marketing plans, either. According to John Lewis, director of database marketing, the apparel firm’s challenge is not only finding new customers, but investigating more efficient ways of keeping the customers it has.