Month: September 2010
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The Week in Review
Headlines from the industry.
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LinkTrust builds Community for affiliate networks
As part of the LinkTrust 6.5.2 feature release, the LinkTrust Community is available to LinkTrust customers today. Affiliate networks and merchants now have new tools to connect with other LinkTrust users and the LinkTrust team.
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Making the Paradox of Social Marketing Work for You
The upcoming holiday shopping season isn
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Five Tactics to Encourage Digital Evolution
In order to evolve, direct mail marketers must transform their tactics and their approach. Changing delivery methods
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Broker Roundtable: What’s the Availability of Telemarketing Lists?
Today’s question: With the FTC’s do-not-call list in place for several years now, how available are telemarketing lists and how have they changed?
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Muscle Milk Debuts Collegiate-themed Bottles
Muscle Milk, the ready-to-drink protein beverage, is reinvigorating its brand by debuting limited-edition bottles themed after eight college football teams
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News Brief-Gillette
Gillette and the Kraft Group: have extended the naming and sponsorship rights of Gillette Stadium through the 2031 football season
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How Asset Management Systems Can Help the Sales Process
As sales teams look to the marketing department to help give them a competitive edge with the materials they present to prospects, many marketers are looking to marketing asset management (MAM) systems to help them deliver.
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Agencies
A Marketing Segmentation Primer, “Seinfeld” Style
Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on “Seinfeld” could have applied to marketing the Bro.
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Hiring Plans Offer Hope for B-to-B Marketers
Many marketing execs are still cautious about rebooting their hiring efforts. But a recent survey from Bernhart Associates indicates that B-to-B hiring prospects might be a little better than those in the B-to-C sector