Day: October 1, 2009

• Email

  In E-Mail Lists, You Get What You Pay For

  Judging by the sheer number of pitches everyone gets daily from unknown companies shilling shady e-mail lists, it’s safe to say enough marketers are buying these lists to make the fly-by-night firms profitable

• Email

  Gmail’s Growing Popularity Not Necessarily Good For Marketers

  While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail service is by far the fastest growing of the three, according to recent numbers from comScore

• Doritos Amps Up Super Bowl, Xbox Campaigns

  There may be people who think it’s no big deal to have their homemade commercial run during the Super Bowl, or to get a first video game design placed

• The Chieftains

  QUESTION: HAVE YOU OR YOUR FAMILY RECENTLY RECEIVED A DIRECT MAIL PIECE THAT CAUSED A STRONG REACTION, EITHER POSITIVE OR NEGATIVE? SHARON HARTLEY, EXECUTIVE

• INCENTIVES

  MOTIVATE Your Members Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story. While

• Agencies

  Lists: Think Long Term for the Holidays

  MANY DIRECT MARKETERS count on fourth-quarter sales to put them in the black, and experts agree that at least 40% of their success depends on the mailing

• Thinking Out Loud: Relevant or Wrong

  MARKETERS WANT TO GET THE BIGGEST BANG FOR THEIR ADVERTISING BUCK IN TODAY’S ECONOMY, AND NOT SURPRISINGLY, MANY ARE TURNING TO BEHAVIORAL TARGETING TO

• Marketers Mad About the Show

  Advertising is about one thing: happiness, says a character in Mad Men. Advertisers themselves seem very, very happy that the AMC show is a hit and went

• Agencies

  Survey Says People Still Pay Attention to Direct Mail

  Here’s something for banks and credit card marketers to think about as they move away from direct mail to electronic communications

• ABERCROMBIE’S ARROGANCE ISN’T WORKING

  Teen retailer Abercrombie & Fitch has gone out of style. No matter how much it believed kids would never, ever abandon its stores filled with sexy clothes