American Clearinghouse Hosts New Mover Lists
American Clearinghouse, Inc. now includes new mover lists on its Web site
Nutrisystem to Enter Japan
Nutrisystem Inc. has teamed up with House Foods International to direct market its dietary programs in Japan.
FTC Targets Alleged Mortgage Relief Direct Marketer
The Federal Trade Commission has charged the Nations Housing Modification Center and its principals with violating federal law by misrepresenting themselves as a federal agency
FedEx Income Plummets 53 Percent
FedEx Corp. posted net income of $181 million, down 53% from $384 million in the prior year.
Lexus Introduces Hybrid with Sweeps, Spots and Print
Lexus is introducing a new hybrid sedan with an integrated campaign that focuses on the car’s advanced technology and sustainable materials
Safeway Hires Former Frito-Lay Exec as VP Consumer Brands
Safeway has hired Joseph Ennen as senior vice president consumer brands
Brands Rushing To Social Partly Out of Fear: Study
Retailers and brands that sell online are stampeding into social media, a new survey finds—some for fear of looking less modern than their competitors
News Briefs
STAPLES: has teamed up again with the Chicago Bears to launch the third Staples Dream Park Challenge, a campaign aimed at raising funds residents for local parks
Swimming With The Sharks – Part 2
Calling the world of trademark infringing fake blogs marketing fraud might sound to some a little severe. If we look at the advertiser's point of view, one that has worked on bringing a continuity product to market from scratch...
Swimming With The Sharks – Part 1
When talking about the fake blog landscape we almost always focus on those driving the traffic, the publisher/affiliate. It's the most visible and controversial piece of the equation, but without an actual product to promote...
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