Month: September 2009

• American Clearinghouse Hosts New Mover Lists

  American Clearinghouse, Inc. now includes new mover lists on its Web site

• Nutrisystem to Enter Japan

  Nutrisystem Inc. has teamed up with House Foods International to direct market its dietary programs in Japan.

• Agencies

  FTC Targets Alleged Mortgage Relief Direct Marketer

  The Federal Trade Commission has charged the Nations Housing Modification Center and its principals with violating federal law by misrepresenting themselves as a federal agency

• FedEx Income Plummets 53 Percent

  FedEx Corp. posted net income of $181 million, down 53% from $384 million in the prior year.

• Lexus Introduces Hybrid with Sweeps, Spots and Print

  Lexus is introducing a new hybrid sedan with an integrated campaign that focuses on the car’s advanced technology and sustainable materials

• Safeway Hires Former Frito-Lay Exec as VP Consumer Brands

  Safeway has hired Joseph Ennen as senior vice president consumer brands

• Brands Rushing To Social Partly Out of Fear: Study

  Retailers and brands that sell online are stampeding into social media, a new survey finds—some for fear of looking less modern than their competitors

• News Briefs

  STAPLES: has teamed up again with the Chicago Bears to launch the third Staples Dream Park Challenge, a campaign aimed at raising funds residents for local parks

• Swimming With The Sharks – Part 2

  Calling the world of trademark infringing fake blogs marketing fraud might sound to some a little severe. If we look at the advertiser’s point of view, one that has worked on bringing a continuity product to market from scratch…

• Swimming With The Sharks – Part 1

  When talking about the fake blog landscape we almost always focus on those driving the traffic, the publisher/affiliate. It’s the most visible and controversial piece of the equation, but without an actual product to promote…