Vitaminwater Puts Users at the Flavor Controls
A new campaign from Coca-Cola’s energy brand Vitaminwater is crowdsourcing its next flavor rollout and offering a $5,000 prize
Listline e-Newsletter 9/9
More than 11.8 million individuals are named in this enhanced file.
Postscript0909
Florida AG Sues Systemax Over Rebate Allegations
Florida Attorney General Bill McCollum has sued Systemax, and its subsidiaries, Tigerdirect and Onrebate, over allegations the companies failed to pay advertised rebates to consumers.
Vertis Names Calta Chief Marketing Officer
Vertis Communications has named Kathy Calta chief marketing officer.
Aster Data Appoints Shahani-Mulligan Marketing EVP
Aster Data has appointed Sharmila Shahani-Mulligan has executive vice president of worldwide marketing.
Canadians Give Loyalty Communications Mediocre Grades for Relevance
A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs
ExactTarget Enters Europe
E-mail marketing software-on-demand provider ExactTarget announced today it has launched an international division in London following the acquisition of U.K.-based Keymail Marketing.
Return Path Announces Tucows Feedback Loop
E-mail deliverability firm Return Path announced today it is launching a feedback loop for domain registrar Tucows.
Stupid Creative Watch: Black-Card Pitch Misses Mark
Whenever I receive an unusual direct-mail prospecting piece, I invariably wonder what list I must be on in order to have been selected by the marketer as a target. For example, a credit-card pitch arrived recently indicating someone thinks I
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