When talking about the fake blog landscape we almost always focus on those driving the traffic, the publisher/affiliate. It's the most visible and controversial piece of the equation, but without an actual product to promote...
According to a recent report released by PandaLabs, non-delivery reports (NDR) are being exploited by tricky spammers.
According to a series of reports released by The NPD Group 41 percent of gamers look to word of mouth to get their information about video games, while nearly a third relies on hands-on play at a friend or family member's house.
Neverblue, a premier global lead generation network today announced the launch of new localized services for the European marketplace. Neverblue now offers multiple language support for the affiliate interface on their proprietary lead tracking platform and rapid payment terms to quality publishers. Euros, British Pounds and Australian Dollars, as well as US Dollars, are accepted.
Calling the world of trademark infringing fake blogs marketing fraud might sound to some a little severe. If we look at the advertiser's point of view, one that has worked on bringing a continuity product to market from scratch...
Today we meet Ed Krug, vice president of new business development at Plattform Advertising, where he works primarily with business-to-business lists.
BuzzLogic has named Eric Larsen as executive vice chairman of its board of directors.
Tony Baldus, senior VP of marketing and analytics for Marsh US Consumer, has been named direct marketer of the year by the Direct Marketing Association
Internet display advertising and freestanding inserts were the only channels to record revenue growth between the first half of 2008 and the first half of 2009, according to a new study.
Adobe Systems Inc. will acquire Omniture, Inc. in a transaction valued at approximately $1.8 billion.
