Month: February 2009
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Listline e-Newsletter 2/02
A database comprised of more than 16.5 million automobile owners has been assembled. Those listed purchased warranties for $1,300 to $2,900.
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Acquisition
Cheesecake Factory Celebrates 30 Years with Naming Contest
The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu.
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Acquisition
Sony “Year One” Sweeps Launched During Super Bowl
Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut.
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News Brief
NOW: That’s What I Call Music!, and “American Idol” founder Simon Fuller are partnering to create a new interactive global music show using the TV and the Internet
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Web Watching Among U.S. Internet users
124.6 million unique users viewed 9.6 billion video streams during December 2008, compared to
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Using Web video as a marketing tool: Q&A
David Hallerman a senior analyst, specializing in Web video advertising for eMarketer, offers advice on using Web video as a marketing tool
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Engagement
Steve Slagle: In My Opinion
Steve Slagle, the president and CEO of the Promotional Products Association International sounds off on the new code drug makers have adopted to ban the use of promotional products
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Engagement
Diet Coke Revives Old Tagline; Klum Promotes Heart Health
Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13
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Engagement
Discovery Health.com Adds Interactive Medical Features
The health and wellness channel, Discovery Health, is prescribing interactive Web elements for its popular medical TV series aiming at boosting viewer interest.
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Data Driven ROI
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve