Month: February 2009
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Integer Denver Names CMO
The Integer Group has promoted Lisa Deatherage to chief marketing officer for Integer Denver, a new position.
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Acquisition
Adidas Runs Training Contest with WNBA Star
Adidas is running a contest inviting women to share their stories of training failure and success for a shot at appearing in an in-store campaign with Women’s National Basketball Association star Candace Parker.
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Kellogg’s Yogos Offers Gift Cards in Instant-Win Game
Kellogg’s is looking to drive sales of its Yogos Snacks products with an on-pack promotion offering the chance to instantly win a gift card.
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News Brief
DKNY JEANS: is teaming up with actress and recording artist Hilary Duff to launch a new line of apparel called Femme for DKNY Jeans.
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Acquisition
Twix Seeks Big Laughs in Video Contest
Calling all college students with a funny bone. Mars Snackfood U.S. is searching for the funniest college student in an online contest tied to its Twix brand.
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Direct Marketing | Print
Mailers Ask Obama Officials for USPS Financial Relief
A consortium of 40 mailers and industry groups has sent a letter to key members of the Obama Administration asking that economic stimulus legislation contain relief for the U.S. Postal Service
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Direct Marketing | Print
Talbots Laying Off 370 Corporate Employees
The Talbots, Inc. is laying off 370 corporate employees, 17% of its office headcount, in a move it says will save the company $22 million in fiscal 2009.
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Direct Marketing | Print
Otto to Close Distribution Center, Axing 270
German mail-order firm Otto will close its logistics centre in Graz-Kalsdorf, Austria in 2010 and lay off its 270 employees.
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Direct Marketing | Print
Credit Card Direct Mail Offers Fall 26%
Only 5.4 billion credit card direct mail offers were sent to Americans in 2008, the lowest annual total the firm has reported since 2000 and a 26% drop from 2008 totals, according to Mintel Comperemedia.
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Direct Marketing | Print
Meet the Broker: Michael San Inocencio, senior list broker, Information Refinery Inc.
This week, Meet the Broker features compiled lists expert Michael San Inocencio, who shares some insights on growth opportunities during the economic downturn