February 2009 - Page 19 of 35

Regal Lures Moviegoers with Oscar-Themed Sweepstakes

Regal Entertainment Group is rolling out its “Red Carpet Dreams Sweepstakes” for a second consecutive year, offering loyalty club members a shot at a trip to the Oscars

Using Your Data to Know Your Customers

Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during economically trying times. But they can’t use a campaign management solution without a solid foundation of clean, enterprise-level usable data

Listline e-Newsletter 2/11

F&W Media Inc. tapped MeritDirect to manage a list of 42,223 subscribers
to Southwest Art. An average subscriber is 63 and has a $174,473 household income.

Marketing Outlook Worse Than Predicted: ANA Survey

The recession continues to take a deep toll on the marketing industry, even more so than the already worrisome predictions just six month ago, according to a new study by the Association of National Advertisers.

Wrigley’s Drops Chris Brown

Wrigley dumped R&B star Chris Brown as its Doublemint brand celebrity face after his arrest on charges of allegedly assaulting his girlfriend, singer Rihanna.

Agencies

Subway Lures Customers with Sports-Themed Game

Subway is using in-store advertising to drive customers to its Web site to play a basketball-themed game offering the chance to win a VIP basketball experience with San Antonio Spurs superstar basketball player Tony Parker

Staples Taps LeBlanc for New Marketing Post

Staples has named Don LeBlanc as senior vice president of retail marketing, a new post.

News Brief

NICKELODEON: and children’s footwear brand Stride Rite have teamed up with the Keds Kids brand to create a fashion line for girls based on the “iCarly” television series