Day: January 20, 2009
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Agencies
Mars Offers Paris Trip in Valentine’s Day Contest
Mars Snackfood wants people to think green for Valentine’s Day this year, as part of an online contest featuring its iconic spokescandy Ms. Green.
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News Briefs
PEDIGREE: Food for Dogs is running a cause-marketing promotion tied to DreamWorks Pictures’ and Nickelodeon Movies’ upcoming release of “Hotel for Dogs.”
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Direct Mail Heavily Used in Hispanic Market: DMA
Direct mail is effective with Hispanics, judging by a new report from the Direct Marketing Association.
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Dietary DMers Hit with $15.8 Million Judgment
A group of dietary supplement marketers was slammed with a $15.8 million judgment for deceiving consumers, the Federal Trade Commission announced last week.
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Online Media Mergers Fell in Value in 2008: Report
Call it a case of quantity over quality. The online media business saw 707 mergers or capital transactions last year, compared with 615 in 2007.
But there were fewer large deals, and access to capital was