Month: December 2008
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TeleTech Adds Workstations to Accommodate Growth
TeleTech Holdings Inc. plans to add another 1,200 workstations to its international teleservices centers before the end of the fourth quarter.
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Drug and Medical Makers Re-formulate YouTube Videos
Online advertising and promotion appear set to take up a larger proportion of brand ad budgets in 2009. But for some industries that must comply with heavy regulation and disclosure requirements, that transition to digital marketing can raise issues.
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PRO Awards Showcase: Best Retail/Co-Marketing Campaign
PRO Awards Winner: Best Retail/Co-Marketing Campaign
Finalist in: Best Advertising in Support of a Promotion, & Best Campaign Generating Brand Volume
Agency: Catapult Marketing
Campaign: Pedigree® Dog Adoption/KMART
Client: Pedigree® -
Agencies
Meet the Broker: Jim Hall, All That Marketing
This week, Meet the Broker features ex-cop Jim Hall, who fights all obstacles to find lists for telemarketing. For kicks on Thanksgiving, he participated in a shootout with family members
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Listline e-Newsletter 12/04
Eli Research Inc. picked Worldata to manage more than 25 healthcare industry publication files.
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Agencies
NASCAR Champions Week Hits Full Throttle
NASCAR is revving its marketing motors for a full-scale outdoor and indoor celebration of the sport for Big Apple fans in its annual Champions Week events.
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Agencies
Live from Motorsports Marketing Forum: Tactical Spin
As NASCAR players contemplate an uncertain fiscal future for the 2009 racing season, they’re finding it necessary to retool tactics in what promises to be a limiting marketing environment.
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PepsiCo Creates Worldwide CMO Post; Hires Jill Beraud
PepsiCo has created a new worldwide chief marketing officer position and has hired Jill Beraud, a former Victoria’s Secret marketing exec, to fill it.
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Agencies
Disney Offers Simba, Ariel, Poppins Live and for Less
Disney Theatrical Productions, the division responsible for the company’s live-action shows, has launched a limited-time ticket discount for its three current Broadway productions.
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Burger King “Whopper Virgins” Campaign Draws Ire: Pro Shop Blog
Back when I worked on a restaurant trade mag in the early ‘90s, we ran an annual diner survey that polled U.S. customers about their favorite chains and menu items in a number of different industry categories.