Day: October 1, 2008
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Agencies
Oh C’mon Group Hug!
I sat at my desk last night wondering what the heck I was going to write this month to commemorate Direct’s 20th anniversary. Should I do something pithy
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Agencies
All Mixed Up
Creating an effective campaign in today’s chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance
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Agencies
Danger: No-Mail Zone
Despite stepped-up efforts by the direct marketing industry to head off state do-not-mail bills, the number of proposals continues to grow. These measures,
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Agencies
Menopauseland: The Place to Be
Amerifit Brands has added more than 40,000 names to its database thanks to a $20 million DRTV, print and online effort to boost Web site traffic. Amerifit
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Agencies
An Unpopular Opinion
Making a negative comment about McDonald’s is like making a negative comment about God and motherhood. Not since I saw a full-page ad for Louis Vuitton
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Agencies
Postal Migraine
Mailers may be happy about postal reform. But it hasn’t relieved all their worries. They’re concerned, for example, about the 2009 rate hike. Yes, we
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Agencies
Retiring – But Not Laid Back
MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists
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Agencies
Past Tense
Yeah, sure. Tell us all about how the world has changed in 20 years. Let’s seein 1988 we were talking about Gary Hart’s womanizing. Disgraced in ’87,
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Agencies
Bills, Bills, Bills
Direct marketers who believe the best government is that which governs least can’t be too pleased with the current spate of bills floating around Washington.