Month: September 2008

• Engagement

  Eco-Friendly

  Best known for its household bleach, The Clorox Co. now wants consumers to think In January, the company introduced Green Works, a plant-based line of

• A Family Affair

  A recent industry event solicitation highlighted a keynote address by the godfather of CRM. Yes, yes, it was an offer one couldn’t refuse, lest one sleep

• Direct Marketing | Print

  Drug Interactions

  Open up and say Or pick up a pamphlet in your physician’s office. Or type your symptoms into a search engine. Today, pharmaceutical companies are using

• The Citi Takes a Snooze

  Citibank started as City Bank of New York in 1812 and is now Citigroup, the world’s biggest financial services firm, with pretax profits of over $20 billion.

• Get the Word Out Early

  If you exhibit at trade shows as part of your business-to-business marketing strategy, you’re in good company. About 18% to 25% of the typical B-to-B

• The Independents

  Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several

• Direct Marketing | Print

  No Place Like Home

  Rising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies

• Better Late

  Don Mokrynski did not exactly radiate gratitude when he accepted the DMA List Leaders Award in 2004. It’s about bloody time, he said. Then he added: Ben

• Branding? OK…If You Own a Cattle Ranch

  Among the current hot buzzwords, branding is right up there with metrics and traction. Advertising agencies have pushed the notion of branding as the

• In Defense of Blacklists

  A recent horrific tragedy horrific tragedy falling miserably short in describing it, but words really do fail on this one should cause marketers to take