Month: September 2008
-
Mail Stream: A Report on Incoming Direct Mail
Home Trends has mailed a
-
Pepsi Marketer Takes Domino’s CMO Post
Russell J. Weiner, vice president of marketing for colas for Pepsi-Cola North America, has been named chief marketing officer and executive vice president for Domino’s Pizza
-
Listline e-Newsletter 8/8
Infocus Marketing Inc. has been appointed list manager for the American
Purchasing Society -
ABC Prompts ‘Dancing with the Stars’ Play-Along
ABC is prodding “Dancing with the Stars” viewers to make their own calls by packaging a set of judge’s paddles with scorecards with next week’s issue of TV Guide
-
Acquisition
HBO Screens ‘Entourage’ on Virgin Flights
HBO will hype the fifth season of its “Entourage” series by screening last season’s episodes on all Virgin America flights
-
Engagement
Walmart Updates In-Store TV Network
Walmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television
-
News Brief
SEARS HOLDINGS CORP: is launching a sportswear collection inspired by the First Infantry Division of the U.S. Army
-
Maximize Your E-mail Campaigns for More Sales
Every opportunity to touch a customer is an chance to extend the relationship. Yet with all the care taken in choosing merchandise, planning catalogs and designing Web sites, e-mail campaigns often aren’t representative of the best a company offer a customer. Here are a few tips to use your e-mails to look good and sell in a positive way
-
Want an Effective PR Campaign? Write the Book
Two of the greatest challenges facing public relations pros and clients are staying on message over time, and remaining relevant to two diverse audiences, the press and the publics