Month: September 2008
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Wunderman Links In With Social Media Analytics Firm
Wunderman has partnered with social media analytics firm Visible Technologies
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Listline e-Newsletter 9/12
List Services Fundraising now manages a list of 19,000 donors for Human
Rights Watch -
Acquisition
DirecTV Runs Contest to Name ‘Ultimate Displaced Fan’
DirecTV is looking to drive interest in its National Football League Sunday Ticket subscription deal for out-of-market games with a contest to identify the “Ultimate Displaced Fan”
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Engagement
MTV, HP Tool ‘Engine Room’ for TV and Web
MTV and Hewlett-Packard are debuting a short-form reality series on air and online next week, featuring a group of PC-savvy competitors vying for a shot at big money in the latest form of branded entertainment
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Engagement
Target Brings Pop-Up Stores to Manhattan
Target is tapping into the excitement of New York’s Fashion Week by opening up pop-up stores to sell designer merchandise
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Engagement
Models Covered in “Mud” on Display at Fashion Week
AHAVA, the cosmetics company, covered the bodies of three scantily clad models with its “Mud” body treatment earlier this week and set them loose during Fashion Week in New York
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Acquisition
Krazy Glue Rolls out Video Contest
Instant Krazy Glue is looking for some consumer ingenuity as part of an online video contest that asks people to create commercials that best showcase its product
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News Brief
MARS SNACKFOODS U.S.: has extended its M&M’s line to include a new product: M&M’s Premiums
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IProspect Acquires Range Online Media
IProspect, a search engine marketing firm, has acquired Range Online Media, an interactive marketing agency.