January 2007 - Page 39 of 47

Mail Stream: A Report on Incoming Direct Mail

A recent catalog from Brushstrokes offers replicas of artwork from master painters, as well as customized paintings from photographs. Celebrity chef Paula Deen lends her endorsement to the most recent Smithfield Ham catalog. And Ben Silver, known for its line of footwear, touts a collection of eyeglass frames and accessories in its latest book.

Letters to the Editor

2006 Tears and Cheers

Who’d have thought the best debunk
Would come from Levey’s poet’s trunk;
With Sharper Image drenched in tears,
The year just past spawned hope and tears.

Agencies

Staples Fields Photo Contest—with Royalties

Office supply chain Staples is looking for a few good photos that it can turn into posters.

Agencies

Monster.Com Rolls Out Marketing Campaign

Job search Web site Monster.com is out with a new campaign that focuses on the fuzzy, positive points of looking for a new position.

News Briefs

4KIDS ENTERTAINMENT: has inked three new licensing deals for its Viva Piñata brand.

Alcone Taps Murphy for Consumer Lab

Alcone Marketing Group has hired Kraft Foods veteran Beth Murphy to help run the promotion agency’s Consumer Lab research division.

Email

Mailing Inactive Addresses Can Be Big Trouble

With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, house-file hygiene is taking on a new meaning, according to one expert.

Email

E-mail a Top Sales, Loyalty Driver: Study

Not only is e-mail a top sales driver for the 40 largest online retailers, respondents driven by promotional e-mails tend to be more satisfied with their experience and more loyal to the merchant who sent them, according to a recent study by ForeSee Results.

Email