Month: January 2007

• Redi-Direct Buys Dialog Group

  Redi-Direct Marketing, the holding company of Redi-Mail Direct Marketing and StayinFront Inc., has acquired the assets of database company Dialog Group and its subsidiaries.

• Short Cuts

  J.C. Penney Company reported that total direct sales for the five weeks ended Dec. 31, 2006, including catalog, outlet stores and Internet sales, decreased 1.4% from the same period last year, falling from $417 million in 2005 to $411 million in 2006.

• Verizon Wireless Sponsors NHL

  Verizon Wireless has signed a multi-year deal to sponsor the National Hockey League and the National Hockey League Players’ Association.

• Choice Hotels Launches Upscale Brand Via Pop-Up Hotel Suite

  Choice Hotels International is building excitement around its newest brand via a pop-up suite at Boise International Airport.

• Consumers Pick a Winner for Samuel Adams

  Beginning this month, a new Samuel Adams craft beer will debut, chosen via a summer consumer contest

• Clorox Promotes Peiros, Springer and Tataseo

  Clorox Co. has promoted three execs as part of a management consolidation.

• News Briefs

  CLEAR CHANNEL TAXI MEDIA: a division of Clear Channel Outdoor, and NBC Universal have partnered to air entertainment and news content on monitors in New York City taxi cabs

• Online Video Ads Get a Boost

  (Direct) Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that marketers are showing interest in attaching ads to that content

• Agencies

  Becoming a Pod Person

  (Direct) Thank you, Steve Jobs and the iTunes Music Store, for a jump in podcast downloads. The Pew Internet & American Life Project discovered in a recent poll that 12% of all U.S. Internet users had downloaded a podcast

• Agencies

  Making Measurement Matter

  (Direct) The rest of the world finally appears to have caught up with direct marketers’ focus on accountability.