Redi-Direct Marketing, the holding company of Redi-Mail Direct Marketing and StayinFront Inc., has acquired the assets of database company Dialog Group and its subsidiaries.
New York-based dialog Group provides business and consumer databases and develops integrated online, offline and broadcast communications for a range of industry verticals including healthcare, small business, telecom mail shop and finance. It encompasses two divisions, Data Dialog and Healthcare Dialog, and has a proprietary database of information on more than 100 million households.
Redi-Mail offers list sourcing services from healthcare, B-to-B and consumer databases, along with turnkey mail, fulfillment and sampling solutions.
Terms of the acquisition were not disclosed.
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