Month: January 2007
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Agencies
Quebecor Shutters Plant, Axes 155 Employees
Quebecor World Inc. is shutting its catalog and magazine printing plant in Beauceville, Quebec, laying off 155 employees, according to wire service reports.
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DMA Names Berry EVP of Government, Consumer Affairs
The Direct Marketing Association has named Steven K. Berry executive vice president for government and consumer affairs.
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Agencies
Fedex Kinko’s Debuts Direct Mail and Print Services
FedEx Kinko’s has unveiled two new offerings: direct mail services and print online.
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Short Cuts
The Ballantine Corp. has teamed up with DME to provide one-to-one marketing services.
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Agencies
HBO Pushes Rome with Wine Samples
HBO is giving viewers a little taste of Italy via wine bottles to drive tune-in to the second season of Rome.
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Agencies
Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales
Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.
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Former Burger King Exec Named Quiznos CEO
Quiznos has named former Burger King CEO Greg Brenneman its new president and chief executive, effective immediately.
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Agencies
Promotional Products Get the Message Across: PPAI Study
Adding a promotional product to the media mix it a good thing.
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Agencies
Kmart Contest and Web site Motivates Weight Loss
Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight.
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Agencies
DIC Launches Watch & Win Sweepstakes
DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.