Topic

Month: January 2007

  • Email

    Goodmail Near Unveiling Proof-of-Delivery Product: Gingras

    Goodmail Systems’ plans for 2007 include a new proof-of-delivery product and a marketing push aimed at educating consumers about Certified Email, said the company’s chief executive Richard Gingras.

  • Agencies

    Strong Fourth Quarter Employment Picture Holds in First Quarter: Survey

    Two-thirds of all marketers plan to add staff during the first quarter of 2007, a figure that held steady with fourth-quarter 2006’s level, according to the latest employment survey by Bernhart Associates Executive Search, LLC.

  • Letters to the Editor

    Searching for unemployed 18 to 34 year olds who have the time to TiVo (their parent’s TiVo, I might add) through KFC ads is, I think, a desperate struggle for a marketing department. They must be searching to find something (anything) to do that may justify their time spent.

  • Live from NRF: 2007 Retail Sales Predicted to Grow 4.8%

    The National Retail Federation is forecasting a moderate increase in retail sales this, up 4.8% from 2006.

  • Wal-Mart Names Martin Agency, Starcom MediaVest

    Wal-Mart Stores chose a slate of traditional ad agencies to replace DraftFCB and Carat on its $570 million marketing account.

  • Online Clicking Driving Retail Sales: Report

    Consumers browsing and clicking online is expected to increase brick and mortar retail sales by a compounded annual growth rate of 12% over the next five years.

  • People in the News

    Full-service marketing and advertising agency Drive Agency, St. Louis, MO, hired Kendall Sheffield as the production manager, Matt Maddox as junior art director and Jim Sewell as junior copywriter.

  • News Brief

    JACK IN THE BOX

  • Blizzard Blitz: Like Many Marketers, Dairy Queen Sees the Potential of E-Zines

    Yule Flip Peppermint Chip. What’s that? A holiday Blizzard flavor from Dairy Queen.

    Sorry if you missed it. But a million ice cream fans were in the loop, thanks to the chain’s 20 month-old e-mail newsletter.

  • Digital

    Myth Busting: The Truth about Rich Media

    Rich media technology has been around for several years now. But some marketers are still reluctant to use it to engage customers, partly due to misconceptions on what it is and what it can do. The confusion is understandable. Since although many rich media ad formats are standardized, the end product can vary vastly depending on budget and creativity of the concept.