Month: January 2007

• Agencies

  NASCAR Teams With Kelly Clarkson

  NASCAR has signed on American Idol superstar Kelly Clarkson for its 2007 racing season.

• Agencies

  Alka-Seltzer Tackles Tailgating Heartburn

  Alka-Seltzer is serving up a radio and online campaign starring ESPN Radio host Mike Golic timed to the NFL Playoffs.

• Agencies

  Evan Williams Bourbon Ties Sweeps to Fishing Sponsorship

  Evan Williams Bourbon is boosting its sponsorship of professional bass angler Jason Quinn with a spring sweeps offering a fishing trip for two.

• News Brief

  OFFICEMAX: will print and bind a 28-page section of the Jan. 29 edition of The Wall Street Journal to show off its new ImPress printing services

• Six Tips for Reaching Your Global Customers Online

  With all the buzz around Web 2.0 and search engine optimization campaigns, it’s easy to lose sight of the ABCs of online marketing. Here are six often-overlooked fundamentals to keep in mind:

• The New Four P’s: Promoting Predictive Promotion Planning

  If one accepts the premise that promotional devices can engage targets, two critical questions come to mind: Which activities will provide the best return on a promotion investment? How can promotion activities and budgets best be sequenced?

• Agencies

  How to Grow Your Opt-In List More Quickly and Easily

  This past fall, two marketers from Siemens presented exclusive results from their recent multivariate Website tests at MarketingSherpa’s Demand Generation Summit

• CBS Launches Licensing, Merchandising Unit

  CBS is creating a new licensing and merchandising unit under its Entertainment Group, called CBS Consumer Products.

• Agencies

  Meet the Broker: Tracy Olley

  Today we meet Tracy Olley, who does list brokerage for nonprofit organizations and companies in Canada and the U.S. She telecommutes from her home office in British Columbia for New Jersey-based Information Refinery Inc.

• Listline e-Newsletter 01/18/07

  Information Strategies Inc. has introduced a list of 197,000 subscribers
  to Travel for Small Biz, an e-mail newsletter offered at
  TravelforSmallBiz.com. The source is confirmed e-mail opt-in.