Month: January 2007
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Agencies
Quality, Past Experience Drives Loyalty: Roper
Quality, not price, has become a more important factor to consumers’ brand loyalty.
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Agencies
NFL Players Send Voice Messages To Show Off Sprint Handsets
Sprint is tapping into the Super Bowl to show off some of its wireless features.
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Agencies
United Cracks Down on Frequent Flier Miles
United Airlines is joining a list of carriers placing limits on people who have frequent flier miles and aren’t using them.
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Agencies
AmeriSuites Incents Customers Via Movies, Sweeps
AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies.
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Dannon Extends Functional Foods Line
Dannon Co. will launch three functional food items this year to build on the success of its first probiotic product, Activia.
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Sponsorship Fees Near $15 Billion: IEG
North American marketers will spend nearly $15 billion on sponsorship rights fees this year, according to projections from sponsorship consultancy IEG, Inc.
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Agencies
Billboard Bands Puts Offers on Wristbands
It’s all in the wrist for marketers eager to reach nightclub crowds.
A new service from Billboard Bands puts ads, tear-off coupons and barcodes for special offers on the ubiquitous wristbands that clubs use to identify patrons.
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News Briefs
DAYTONABRANDS: a manufacturer and marketer of consumer products for both the automobile and home use, is launching new products during ‘Race Week,’ which ends with the Daytona 500 on Feb. 18.
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