Month: June 2006

• Agencies

  Jeep Sends Consumers Digging for Keys

  One consumer will dig their way to a new Jeep in a regional promotion that sends participants on a treasure hunt to scour the sands of a San Diego, CA, beach to find the keys to the vehicle.

• Del Monte Taps TracyLocke for Retail

  Del Monte Foods named TracyLocke its agency of record for in-store marketing for all brands.

• Agencies

  Dallas Airport Dangles Coupons to Get Travelers to Park

  When travelers at Dallas Fort Worth International Airport (DFW) park at the airport over the summer, they’ll not only be issued a parking stub, but incentive coupons for cool offers at the airport’s concessionaires, including McDonald’s and TGI Friday’s.

• Agencies

  Will Employee Pricing Return for Car Buyers This Summer?

  Chrysler Group announced last week that it may revive its employee-pricing promotion, a program that drove thousands of consumers to dealerships last summer.

• Agencies

  Cott Licenses Disney Films and Bows Line of Kids’ Drinks

  Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney’s most popular films.

• Alternative Media Spending Rises to $53 Billion in Q1: Report

  Spending on alternative media strategies rose 16.4% in the first half of 2006 to an estimated $53.4 billion thanks to continued audience fragmentation and a growing shift from traditional media, according to a new report.

• Agencies

  UPromise to Grow 30% a Year Under Sallie Mae

  Sallie Mae will reach college-bound kids earlier and serve them longer when it completes its purchase of UPromise later this summer.

• Circuit City’s Marketing Chief Departs

  Fiona P. Dias, the executive VP/CMO of Circuit City Stores, Inc., will step down for personal reasons, effective Aug. 27.

• Agencies

  Sheraton Serves Pie

  Four Points by Sheraton is dishing up pie in an effort to make its 130 hotels homier this summer.

• TPN Taps O’Leary Through Buyout

  TPN has bought boutique agency Methods & Madness, adding a Los Angeles office and Chief Creative Officer Sarah O’Leary.