Month: June 2006
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Agencies
Try This, Try That
AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable
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Agencies
Read This Before You Hit Send
THOUGH E-MAIL’S LOW COST has led to some infamously sloppy list practices, inbox providers are taking steps that will force direct marketers to clean
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Agencies
First, Do No Harm. Unless You’re Feeling Lazy
LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is
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Consumers on the Move
THE GOOD NEWS IS YOU’VE got lots of customer data! The bad news is you’ve got lots of customer data! How can the promise of true integrated marketing
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Agencies
Call Center Math
It’s so easy to track success at a customer service call center. All you have to measure are the number of calls, how quickly they’re handled, and whether
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Next Year’s Hit
IT’S NOT ALL BAD NEWS. Yes, mailers will be hit with a postage increase next year. But they may be able to save money by drop shipping and commingling.
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Agencies
Ringing Down Costs
WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were
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Reaching Out
WHAT ARE THE most effective ways to reach business buyers? You know the arguments: Some marketers swear direct mail is still best because targeted lists
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Agencies
The Blind Leading the Blind
OK, I’LL ADMIT IT: I’M A postal nut. The first thing I do every day to tap into the latest buzz is search the Web for postal news from around the world