Month: June 2006

• Agencies

  Next Year’s Hit

  IT’S NOT ALL BAD NEWS. Yes, mailers will be hit with a postage increase next year. But they may be able to save money by drop shipping and commingling.

• Agencies

  Call Center Math

  It’s so easy to track success at a customer service call center. All you have to measure are the number of calls, how quickly they’re handled, and whether

• Agencies

  Consumers on the Move

  THE GOOD NEWS IS YOU’VE got lots of customer data! The bad news is you’ve got lots of customer data! How can the promise of true integrated marketing

• Agencies

  First, Do No Harm. Unless You’re Feeling Lazy

  LOVE THE SINNER, HATE THE sin is good, compassionate advice. But there are times when the sins of the direct marketing industry make me sothat love is

• Agencies

  Read This Before You Hit Send

  THOUGH E-MAIL’S LOW COST has led to some infamously sloppy list practices, inbox providers are taking steps that will force direct marketers to clean

• Agencies

  Try This, Try That

  AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable

• Agencies

  TIMELINE

  May 11, 2006 KODAK agreed to pay more than $26,000 to settle charges by the Federal Trade Commission that e-mails sent by its photo-sharing unit to 2

• Agencies

  Overheard at the Authentication Summit

  SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication

• Agencies

  CORRECTION

  The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton.

• Agencies

  Generation Gap

  SMART COMPANIES HAVE A good handle on how to serve their customers. Others, well they try, but they miss the mark. Three different businesses served three