June 2006 - Page 32 of 55 - Chief Marketer

From Good to Great: Best Practices in Analytics

What does it take to produce great analytics? Some would say it’s all about the right data, tools and techniques. But let’s assume that you have all that. What do you do then?

Agencies

The Enterprise Story—Measuring What Matters

Turnberry Isle Resort, Florida, 1996. The mood at the Enterprise Rent-A-Car senior management retreat should have been festive. But the opening presentation at the meeting hit a sobering note. Customer-satisfaction scores were flatlining.

Agencies

The Long View: Why E-Mail Metrics Are Different

Are you in the process of moving some of your direct mail dollars to e-mail? Here’s a tip: the metrics are different.

Agencies

Retail ROI: Fuel Costs Hurt, Training Costs Help

Look for employee training and inventory and supply management systems to appear high on corporate wish lists this holiday season: These two investments deliver the highest returns, according to a survey of retailers.

Agencies

Survey Sheds Light on Employee Rewards ROI

While firms acknowledge that employee rewards—
like health benefits, training programs, and paid leave—are a cost of doing business, few are able to quantifiably gauge the impact of those rewards.

Agencies