Topic

Month: June 2006

  • CADM Names Monitz to Posthumous Award

    The Chicago Association of Direct Marketing has named the late Randee Monitz as the association’s 2006 Natalie P. Holmes Volunteer of the Year.

  • Jumpstart Will Add ValueClick Behavioral Ads

    Jumpstart Automotive Media, an online auto advertising network, has signed an exclusive agreement with ValueClick Inc. to represent all of ValueClick Media

  • GONE, BUT NOT FORGOTTEN

    Good column on mailing the deceased (Loose Cannon, June 1). I have had the exact same problem. My father passed away in September 2001. I have put his name on the DMA’s deceased file and almost five years later I still get solicitations. Most of them are nonprofits

  • CLUELESS ABOUT ADVERTISING

    Wanna know why ads like Illy’s three coffee cans with the

  • Listline e-Newsletter 06/16/06

    Stackpole Inc. has chosen Lake Group Media Inc. to manage two magazine
    circulation lists. Wildfowl Carving Magazine is the larger file with
    14,952 subscribers.

  • The Forgotten Side of Search Marketing: What 96% of Tests Reveal

    American marketers will invest more than $8 billion in search marketing over the next 12 months—both for paid search advertising and for search engine optimization. But most ignore what’s proving to be perhaps the most critical search marketing of all: internal site search.

  • Agencies

    10 Ways to Lure Customers to Your Loyalty Program

    Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

  • Marketer, Market Thyself

    What is a marketer? For that matter, what is marketing? Every year it seems it becomes more difficult to know the answer to either question

  • Global Marketing: Money + Web + Local Experience = Success

    I recently spoke to a graduate business school management class on globalization issues. As always, I asked two questions: 1) Why do most companies want to globalize their operations? and 2) What’s the best way to reach global markets?

  • Social Media: Four Crucial Mentality Shifts for Marketers

    Four shifts in mentality can help you prepare your brands to foster meaningful consumer connections with social media.