Topic

Month: June 2006

  • Listline e-Newsletter 06/20/06

    VentureDirect Worldwide has been named manager of the Eschool News
    postal file. It consists of 128,510 technology professionals in the
    education field.

  • Coke, NBA Expands Marketing Alliance

    Coca-Cola and the National Basketball Association have expanded their global marketing partnership to build on interactive promotions designed to connect with teens worldwide.

  • Ten U.S. Campaigns Make Cannes Shortlist

    Ten campaigns from the U.S. have made the shortlist at the Cannes Lions International Advertising Festival; winners will be announced today. This is the first year that Promo Lions are being awarded at the 53-year-old worldwide advertising competition.

  • Burst Media Launches DM Advertising Network

    Burst Media has launched Burst Direct, a new direct response advertising network division intended for matching advertisers with Web publishers. It will be based in Latham, NY.

  • Alterian Forms Partnership With Intellidyn

    Database marketing services firm Alterian and database compiler Intellidyn have signed a partnership agreement. The agreement will enable Intellidyn to launch a new data analytics and campaign management platform that customers can manage on-site.

  • U.S. Teleservices Market Projected to Exceed $20 Billion

    The domestic market for outsourced teleservices is projected to grow to $20.1 billion by 2012, according to a study conducted by Frost & Sullivan. That’s compared to $19.5 million in teleservices industry revenues generated in 2005.

  • Solid Cactus Launches Call Center Services

    Solid Cactus Inc. has entered the market to offer inbound teleservices for small and medium-size firms seeking to bolster e-commerce sales with a new outsourced customer service department.

  • ESA Fights Louisiana Video Game Law

    The Entertainment Software Association has filed a lawsuit against the state of Louisiana after the governor signed a new bill that limits the sale of violent video games to minors.

  • Live From the Mobile & Digital Licensing Summit: Mobile Gaming Gains Momentum

    Last year, consumers paid for 382 million downloads of mobile games, and that number is expected to soar to 1.7 billion by 2010, representing a $5.9 billion industry and signaling the industry’s rapid growth.

  • Mail Stream: A Report on Incoming Direct Mail

    Design Within Reach Takes to the Outdoors A recent Design Within Reach catalog highlights a unique product to focus attention on the multichannel merchant’s outdoor furnishings for consumers and businesses. The cover of the latest edition features a …