Topic

Month: June 2006

  • Agencies

    Loose Cannon: Diverging From Convergence

    Before last week’s Direct Marketing Days New York conference, I would have sworn that “convergence” was a dead-and-gone term. But when one breakout session after another spent valuable time and oxygen trying to define it, I realized that, like a villain attempting to kill James Bond, the trick is not to talk about it before putting a bullet into it.

  • Agencies

    Shell Pumps $30 Million into Summer Marketing Campaign

    Consumers who take to the road this summer may be in for some free gasoline thanks to a $30 million marketing campaign launched by Shell Oil Products U.S. The campaign, which is aimed at driving traffic to Shell gas stations, includes a sweeps, P-O-P materials and ads that appear across several channels.

  • Agencies

    Warner Bros. Marks Superman’s Return with ‘S’ Shield Stunts

    Warner Bros. Pictures is hyping up its upcoming release of Superman Returns with a buzz-marketing campaign around the superhero’s iconic “S” shield days before the film hits theaters nationwide June 28.

  • Disney Retail Sales to Reach $23 Billion

    The Walt Disney Co. said it expects retail sales of its Disney products to rise by 10% to $23 billion thanks in part to the popularity of its first summer flick with Pixar Cars and its upcoming release of Pirates of the Caribbean: Dead Man’s Chest.

  • Agencies

    Federated Sells Lord & Taylor for $1.195 Billion

    Federated Department Stores will sell its 48-store Lord & Taylor chain to NRDC Equity Partners for $1.195 billion.

  • Agencies

    Special K to Launch Water, Protein Bars

    Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products.

  • News Briefs

    WHEATIES BOXES: will feature NBA Champions Miami Heat, with…CHRYSLER: announced that it will reinstate its…

  • Advertiser Sales Outgrew Keyword Spends in Q1 2006: Performics

    Search campaigns grew fast from March 2005 and March 2006, but sales from those search efforts grew even faster, according to the Q1 2006 Search Trend Report from online marketing firm Performics.

  • Atlas Partners with On-demand Video Platform

    Digital marketing solutions provider Atlas announced that it will partner with Tandberg Television, which offers a platform for video on demand (VOD) and an ad management platform.

  • Jambo Testing Pay-per-call Radio Ads

    Pay-per-call ad platform Jambo has launched a test program using radio ads to gather phone leads for advertisers in select business categories.