Kristin Kovner (ClickZ)
After discovering that marketers cite in-person events as their most effective content marketing tactic, this author offers 20 ideas—taken in sum‑for determining the ROI of events in addition to revenue. She says we know intuitively that events are effective, but due to long sales cycles, multiple customer touchpoints, and diffuse attribution models, quantifying the success of an event can be challenging. This report can help.
Network
