10 Ways to Improve Customer Retention for B2B Lead Generation
“If there is one activity that a lot of marketers tend to overlook in a lead generation campaign, it is trying to retain your current business prospects.” There are many ways to go about retaining your current customers. Take control when a customer complains, for example. Gather information from that interaction and use it to push the customer to a solution. Also, show that you actually care beyond the initial sale. Another thing to do is use the right music when you put a customer on hold. Marketers should also be sure to deliver their messages through the best channel possible, according to the customer’s preference. (Callbox Blog)
