P&G is continuing its cuts to advertising spending, a plan it announced in 2012 to cut marketing spending by $1 billion in five years. The company just reported that deep cuts will come from the number of advertising agencies is uses and the number of commercials is airs. P&G is joining other major companies also looking at cutting agency fees like S.C. Johnson, Unilever and Visa.
At the same time, P&G has increased global spending on the more efficient digital marketing. P&G missed analysts’ forecasts because of the strengthening of the dollar. Here’s what you need to know.
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